Learn: articles, frameworks, and open work from Yes Please Studio
Decoding the Tech-Startup Conversation, and What Nobody Tells You About Becoming a Company | Eirin Knoph Larsen
You can build a product in a weekend, but you can't build a company in one. A conversation with Eirin Knoph Larsen on the roles you take on the moment you become a company.
prd-please
A structured methodology for AI-native product requirements. Write, decompose, validate, and learn from Strategic PRDs, so an AI agent builds the product you actually needed.
How I work
The operating system behind the practice. The tools, the architecture, the philosophy, and what I am still building.
Why AI is an employer branding problem, and why you should listen to HR
Employer branding and change management are two sides of the same coin. A conversation with Emma Jackson on what that means in the AI moment.
Five questions before anything
The five questions I ask at the start of every engagement: what's the actual problem, who is this for, why does this company exist, what does winning look like, and what have you already tried.
How the framework gets used
One framework, three ways: in delivery, by you after the engagement, and in a workshop.
The four perspectives
The level you work at is a perspective. It decides what is in focus, what falls into the background, and what the system is actually for.
The seven-step minimum viable system
How a discovered workflow becomes a system small enough to install. The moves I make between session one and session two, and the moves you keep using on your own.
The seven principles of the Yes Please Framework
Seven beliefs I fall back on when a session gets ambiguous and I have to make a call. They travel home with you after the engagement.
messaging-please
A framework for building messaging architecture. It builds the full chain from why you exist to what you say to each person in a buying decision.
name-please
A framework for validating and generating company and product names. It evaluates a name across six dimensions, delivers a clear verdict, and generates grounded alternatives when the name doesn't hold up.
design-please
A framework for scoping a company's visual and behavioral design direction. It produces briefs precise enough for Claude Design, a designer, or a developer to build from.
Taste travels across tools
Tool-agnostic AI capability and why the substance lives one layer above which chat you are in.
voice-please
A framework for defining, encoding, and maintaining a company's voice. It turns existing content and reference voices into operational artifacts that people and AI tools can both follow.
sales-please
A lightweight sales qualification framework for founders and small teams. Built on WORTH, a five-dimension alternative to MEDDPICC for people who sell but have no sales background.
Validate before you build robust
The MVP principle applied to AI workflows. Why the first version should be fragile on purpose.
strategy-please
A workshop recommendation engine for strategic planning. Bring it your challenges, questions, and objectives, and it prescribes the workshop to run, the questions to ask, and the outputs to expect.
Writing a PRD that actually helps you build
The difference between a PRD that sits in a folder and one that drives decisions.
Why AI makes bad strategy worse
AI is a multiplier. It amplifies whatever direction you're already heading. If the strategy isn't clear, you get unclear work at scale, just faster.
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