strategy-please
strategy-please is a workshop recommendation engine. You bring a problem you can feel but have not been able to name, and it tells you which strategic conversation to have first.
What it does
Most workshop resources are catalogs. You browse a list and hope you pick the right one. strategy-please works the other way around. You describe the challenge in your own words, something like "we do not know who our best customer is," and it points you to the workshop built for that exact gap. It tells you what to run, why that one, which questions to ask in the room, and what you should expect to walk out with.
Underneath it is a strategic maturity framework with eight dimensions. Each one is a question every company eventually has to answer:
- Strategic clarity: why do we exist, who do we serve, and where are we going?
- Positioning and messaging: can we explain what we do in our customers' words?
- ICP and focus: do we know who our best customers are?
- Revenue model and pricing: do we have a defensible way of making money?
- Content and thought leadership: do we show our expertise on purpose?
- Sales process: do we have a repeatable way of turning interest into revenue?
- Competitive awareness: do we know where we win and where we lose?
- Growth and distribution: do we have a scalable way of reaching the people we want?
Every dimension has at least one workshop attached to it.
How it works
strategy-please starts from the problem, not the format. It maps your challenge to the dimension underneath it, then to the workshop that addresses that dimension at the maturity level you are actually at. When a company has more than one gap, it does not hand back a pile of suggestions; it sequences them into a program, so you know what to run first and what builds on it.
It also includes a question bank, more than forty diagnostic questions grouped by strategic area. You can work through the relevant section before a big decision, or hand the bank to your AI assistant and ask it to interview you before you start.
One thing the tool is clear about: it tells you what workshop to run and why, and a facilitator still does the rest. Running the room well, reading the dynamics, knowing when to push and when to hold space, that part belongs to a person. strategy-please makes the case for the workshop, and a facilitator makes the workshop work.
Who it's for
- Founders and operators who can tell something is off but do not know which conversation to have
- Consultants and facilitators who want a structured recommendation framework to build on
- Teams that need to agree on the fundamentals before making a big call
Using it without writing code
You do not need to be a developer to use strategy-please, and you do not need to be comfortable with GitHub. The framework is a set of plain-language instructions that an AI assistant reads and works from. Your part is the conversation.
The quickest way in is the "Open in Claude" button on this page. It hands Claude a short brief on strategy-please and leaves room for you to describe your own situation, so you can talk through the fit before committing to anything.
To run the framework itself, you open the repository with Claude Code, Anthropic's assistant that works directly with files, and tell it what you need in ordinary sentences, like "we do not know who our best customer is." It handles setup the first time and walks you through the rest. If any of that feels unfamiliar, it is a good thing to bring to a first conversation.
See it on GitHub
The full framework, its workshop catalog, and a worked example are all in the open repository: