coaching, 1:1, for product and founder leads
Most of the people I coach already build and ship and lead. What they're short of is someone who has shipped the thing they're trying to ship and can hold the call up to a light without taking it personally. Coaching is that someone, in the shape that fits your week.
01 three shapes
The per-hour rate is the same starting point for everyone. The rebates come from the commitment: a pack of hours costs less per hour than a single one, and an ongoing engagement costs less per hour than a pack. Pick the shape that matches how you actually want to work.
The simplest way to start. You bring one decision, one artifact, or one stuck conversation. We use the hour to work on it together. If the hour is enough, that's a complete engagement. If it isn't, we have a real sense of what a longer setup would look like.
When you know you'll want me at several points across a quarter, prepay a block of hours and pull from it as you need them. The per-hour rate drops, and the friction of asking goes with it. Useful for people who only need a peer at the inflection points: fundraise, launch, hire, hard conversation.
Standing relationships, often fractional in shape. We agree on a monthly cadence, a rough number of hours, and what success looks like for the engagement. The per-hour rate is the lowest here because the commitment is real on both sides. Best for founders, product leaders, and senior individual contributors who want a peer in the room over time.
Per-hour rate is ex-VAT. The 2,400 NOK floor is for buying time one hour at a time with no commitment. Prepaid packs and ongoing engagements get a rebate against that floor, scoped together when we agree on the shape. EUR figures are rounded for readability, not the rate of the day.
02 what the working sessions look like
03 what people actually bring
This isn't a curriculum. It's a list of what comes up most often. Bigger means more often. The thing you bring may not be on the wall yet, and that's also fine.
You bring the agenda. I bring the questions. We start in your actual artifact, whatever shape it's in.
Sometimes we leave the agenda behind. That's usually the session you needed.
04 how a session actually runs
The doc is two questions: what are you actually trying to decide, and what have you already tried. I read it before we meet so we don't spend the first 15 minutes on context.
A doc, a deck, a half-built feature, a Claude conversation, a draft email. We open the thing and move it forward live. You leave with something different from what you came in with.
Three or four bullets capturing what we decided, what I'd do next if it were mine, and any links or examples I mentioned. Short enough to forward to a co-founder. Concrete enough to act on Monday.
On ongoing engagements, you can drop a message between sessions and I'll respond inside the working week. Voice notes are welcome. A half-formed thought is fine. The point is to keep moving.
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