sales-please
sales-please is a deal qualification framework for people who sell but never trained in sales.
What it does
If you are a founder, you are probably doing your own selling. That means more prospects than hours, and a quiet question running underneath all of them: which of these is actually worth my time?
sales-please gives you a structured way to answer it. It is built on a framework called WORTH, five things to check on any deal:
- W, worth pursuing: does this prospect fit the kind of customer you are built for?
- O, owner of the decision: do you know who actually decides, and can you reach them?
- R, real problem, quantified: can they describe the pain and what it costs them?
- T, trigger and timeline: is something forcing a decision, or could this drift forever?
- H, how you fit: does what you offer match their specific problem?
Two of those, worth pursuing and a quantified problem, are must-haves; a deal that fails them does not qualify. The other three help you rank the deals that do.
WORTH is a lighter alternative to MEDDPICC, the qualification framework large sales teams use. If you have a VP of Sales and twenty reps, sales-please is not for you. If you sell without a sales background, it is.
How it works
sales-please runs at three speeds, depending on how far along a deal is:
- Gut check: a thirty-second go or no-go before you even book a call.
- Deal qualification: a five to ten minute scoring pass after a discovery call.
- Pipeline review: a weekly fifteen to twenty minute look across everything open, so next week goes to the right deals.
There is no CRM to set up and nothing to install. Each deal is just a file. You describe a prospect or paste in your meeting notes, and the framework does the scoring with you.
Who it's for
- Founders doing their own sales
- Small teams with no dedicated sales function
- Anyone with more prospects than hours who needs a way to prioritize
Using it without writing code
You do not need to be a developer to use sales-please, and you do not need to be comfortable with GitHub. The framework is a set of plain-language instructions that an AI assistant reads and works from. Your part is the conversation.
The quickest way in is the "Open in Claude" button on this page. It hands Claude a short brief on sales-please and leaves room for you to describe your own situation, so you can talk through the fit before committing to anything.
To run the framework itself, you open the repository with Claude Code, Anthropic's assistant that works directly with files, and tell it what you need in ordinary sentences, like "help me decide whether this deal is worth my time." It handles setup the first time and walks you through the rest. If any of that feels unfamiliar, it is a good thing to bring to a first conversation.
See it on GitHub
The full framework, its scoring checklist, and worked examples are all in the open repository: